A complete brand analysis providing market research, guest demographics, and digital marketing assets.

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The initiative of this campaign was to push Lollapalooza as not only a lively and vibrant music festival, but one that is safe and has expansive offerings. There's tons of festivals, but highlighting collaborations with brands that set Lolla apart as a safe and thought out festival, makes it feel approachable and enjoyable to more people.

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The proposed collaborations include Boxed Water and Vacation Sunscreen, providing stations where can people can find water, sunscreen, shade, seating, and more.